One Tree Planted – AD Product Landing Page
Conversion Focused
This product landing page was intended to be a high conversion landing page that supported ad copy and assets.
It was designed to grab attention and support an emotional investment in the product without leaving the landing page.
Designer
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Sticky CTA
This page features the product first, and then supporting material for anyone who needs more information before making a purchase. That information includes social proof, who we are, and an interactive map outlining what we do and where we do it. Since these supporting details take the user past the product as they scroll down the page, I designed a sticky banner so the call to action to donate is always visible. This button scrolls you back up to the product section.
Interactive Map
I wanted to create a simple and engaging way for users to quickly interact with the large amounts of project data that we had collected. Creating this map would allow us to showcase our impact in each region and provide transparency on our projects in a clean and simple user experience.
This is indented to create trust and to provide connection to the work being done.